{"id":13537,"date":"2024-11-04T17:57:56","date_gmt":"2024-11-04T17:57:56","guid":{"rendered":"https:\/\/www.ucat.edu.ve\/web\/?p=13537"},"modified":"2024-11-04T17:57:56","modified_gmt":"2024-11-04T17:57:56","slug":"conferencia-el-poder-del-rechazo-como-el-marketing-inverso-aprovecha-la-psicologia-inversa-para-incrementar-las-ventasconferencia-el-poder-del-rechazo","status":"publish","type":"post","link":"https:\/\/www.ucat.edu.ve\/web\/conferencia-el-poder-del-rechazo-como-el-marketing-inverso-aprovecha-la-psicologia-inversa-para-incrementar-las-ventasconferencia-el-poder-del-rechazo\/","title":{"rendered":"Conferencia: El Poder del Rechazo, C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-13538\" src=\"https:\/\/www.ucat.edu.ve\/web\/wp-content\/uploads\/2024\/11\/Noticia-UCAT-Conferencia-El-Poder-del-Rechazo-521x322.png\" alt=\"\" width=\"521\" height=\"322\" srcset=\"https:\/\/www.ucat.edu.ve\/web\/wp-content\/uploads\/2024\/11\/Noticia-UCAT-Conferencia-El-Poder-del-Rechazo-521x322.png 521w, https:\/\/www.ucat.edu.ve\/web\/wp-content\/uploads\/2024\/11\/Noticia-UCAT-Conferencia-El-Poder-del-Rechazo-340x210.png 340w, https:\/\/www.ucat.edu.ve\/web\/wp-content\/uploads\/2024\/11\/Noticia-UCAT-Conferencia-El-Poder-del-Rechazo.png 1086w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/p>\n<p style=\"text-align: justify;\">En la ma\u00f1ana de hoy, lunes 4 de noviembre de 2024, se llev\u00f3 a cabo la conferencia titulada \u201cEl Poder del Rechazo: C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas\u201d en el aula de usos m\u00faltiples de la UCAT, sede Sabana Larga. Asistieron estudiantes de diversos a\u00f1os de la Facultad de Ciencias Econ\u00f3micas y Sociales.<\/p>\n<p style=\"text-align: justify;\">El profesor Hender Labrador coment\u00f3: \u201cDesde el campo de la psicolog\u00eda, surge una disciplina interesante para las estrategias de marketing y publicidad, conocida como &#8216;Psicolog\u00eda Inversa&#8217;. El marketing evoluciona en todas sus formas y ayuda a desarrollar el mercado. Con su avance, se producen aprendizajes que el marketing asume y de los cuales se derivan ense\u00f1anzas.\u201d<\/p>\n<p style=\"text-align: justify;\">Labrador tambi\u00e9n puntualiz\u00f3: \u201cEl marketing ha tenido grandes transformaciones. Desde siempre, todo el mercadeo ha estado focalizado en la producci\u00f3n, clientes y ventas. Sin embargo, con la aparici\u00f3n de la globalizaci\u00f3n, la nueva econom\u00eda e incluso la competencia, ha sido necesario ampliar su radio de acci\u00f3n para tener una mejor visi\u00f3n.\u201d<\/p>\n<p style=\"text-align: justify;\">Durante la actividad, se plantearon ejemplos a partir de campa\u00f1as de la Empresa Patagonia y Red Bull, adem\u00e1s aprovechando estos ejemplos se identifico al Priming Inverso, complemento del Marketing Inverso pero esta vez aplicado a la publicidad.<\/p>\n<p style=\"text-align: justify;\">La invitaci\u00f3n queda extendida a todos los ucatenses para no perder la oportunidad de aprender mucho m\u00e1s. Cada semana, nuestras Facultades ofrecen diferentes conferencias para enriquecer su conocimiento.<\/p>\n<p><strong>(PrensaUCAT)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la ma\u00f1ana de hoy, lunes 4 de noviembre de 2024, se llev\u00f3 a cabo la conferencia titulada \u201cEl Poder del Rechazo: C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas\u201d en el aula de usos m\u00faltiples de la UCAT, sede Sabana Larga. Asistieron estudiantes de diversos a\u00f1os de la Facultad de<\/p>\n","protected":false},"author":23,"featured_media":13538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conferencia: El Poder del Rechazo, C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas - Universidad Cat\u00f3lica del T\u00e1chira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucat.edu.ve\/web\/conferencia-el-poder-del-rechazo-como-el-marketing-inverso-aprovecha-la-psicologia-inversa-para-incrementar-las-ventasconferencia-el-poder-del-rechazo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conferencia: El Poder del Rechazo, C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas - Universidad Cat\u00f3lica del T\u00e1chira\" \/>\n<meta property=\"og:description\" content=\"En la ma\u00f1ana de hoy, lunes 4 de noviembre de 2024, se llev\u00f3 a cabo la conferencia titulada \u201cEl Poder del Rechazo: C\u00f3mo el Marketing Inverso aprovecha la Psicolog\u00eda Inversa para Incrementar las Ventas\u201d en el aula de usos m\u00faltiples de la UCAT, sede Sabana Larga. 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